Email marketing isn’t dead. Email marketing is often overlooked, especially in the overland marketing segment. In this episode I will cover 9 tips that can take your marketing to the next level with your overland business.
Email Marketing Isn’t dead
- Collect email from your visitors
- According to to Statista 306B emails are sent and received everyday
- Mailchimp was bought out for 11B
#1 Scrub your list
– If they’re not opening scrub your unopened emails, only send to people who are opening them. If a large percentage are unopened they will eventually hit spam
#2 Use casual subject lines
– Instead of being really proper like “The most useful widget for camping” use “check out this widget that can make camp fun again”
#3 Get followers to your social platforms
– Solicit following and sharing on social media
– Increases followers and engagement
#4 Follow up on abandoned cart rate
– Have a system for following up on abandoned carts (Shopify / Privy)
– Offer a one time discount
#5 Keep emails short and to the point
– Under 200 word emails have an open rate of 7-38%
#6 Send emails early in the morning
– Send around 6 am have a better chance of being opened first thing int he morning
#7 Add value even when you’re selling
– Offer stories or tips to dow with the experience and how to use the products
– Make people feel excited about getting out and experiencing their adventure with your products
#8 Resend to unopened email
– Change the subject line
#9 Add countdown timers inside your emails
– Only do this if you’re selling something, there is a promo and the product is running low
The entire company is the marketing department.
Please feel free to reach out with questions you would like addressed on the show!
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